Most tourism videos I’ve seen are the standard rundown on an area’s most scenic sites. While they can be beautiful, they tend not to be very creative.
This marketing video from Asheville, North Carolina, takes an entirely different tack. Focusing on one character, a B-boying Santa, the video moves us through city scenes. It may not give the standard pitch for visiting Asheville, but it makes the city look like a fun place.
Having been to Asheville, I can attest it’s a city worth visiting. The Explore Asheville YouTube Channel gives lots more reasons for going there.
Crossroads - Cathryn Wellner 